Social media has grown to be larger than anyone imagined when it started. It now has more than 2.65 billion users, and this is estimated to rise to 3.1 billion by 2021. It is one of the most popular online activities and has become a major source of news and information. It gives people the chance to interact with others they might never have come across, and friendships have been formed in all parts of the world.
There is no other medium with the potential audience social media has, and it has fast become one of the main marketing tools for many businesses. There are ways to ensure your success with social media marketing, and below are just a few suggestions that may help.
Research Your Target Audience
There are several social media platforms and new ones being introduced every day. You need to do some research to find which one your potential audience are most likely to use. Although Facebook is the most popular, if you are promoting to other businesses, LinkedIn might be a better option. Social media marketing can be very successful, but it can also be time-consuming, and you want to spend that time on the best platform for your business.
Post to Your Chosen Platforms Regularly
You need to post to your chosen platforms regularly if you want to get your brand known. Don’t leave your posts till the last minute and then create something in a rush. Be prepared and then you will be less likely to make errors and you posts will be more effective.
If you do not post regularly, customers may think you have gone out of business and stop following you.
Vary the Content and Include a Social Media Video
Your posts need to be eye catching for users to stop and look at them. You can use text, images or videos as long as they are interesting to the people you are trying to reach. A social media video can be especially well received as users are more likely to watch this than they are to read a page of text.
Be sure not to make every post promotional, as eventually users will just scroll past them without stopping. The more visual it is, the better reaction you will get, but even these should be more than just an advert for your brand. Create a social media video that is interesting to your potential audience to get the reaction you want.
The search engines are also now able to take account of the views and comments you get on social media when working out your ranking in their results. If a social media video gains you more attention it could also help you move higher in the search engine results.
Engage with Followers
Social media should be exactly what its name implies, social. This only happens if you engage with your followers. You should always reply to comments as soon as possible, as this will help to build trust in your brand. Even if someone is complaining, remain positive at all times to encourage even more people to interact with your business.
Social media users will come to see you as a friend, and when they want to purchase a product in your line, they will come to you rather than to someone they know nothing about.
Increase Your Followers with a Competition
The more followers you have the more your business will benefit. One way to increase your number of followers quickly is to run a social media competition. It just needs to be something simple, but as part of the entry you should insist they must like your social media page. You may be amazed by how many people will do this and tell their friends to as well. It is one of the quickest ways to engage large numbers of new followers, and the prize does not have to be enormous for it to work.
It seems the two most popular prizes are either something to do with travel or technology, but at the end of the day, users see that they are getting something for nothing no matter what the prize is.
Link Your Posts
You can link your posts to your website so that your social media video shows on there as well. This familiarity is liked by users, and it is good to have some of the same content on your website, although some additional videos and images can also be good. Your website will also contain all the products you are selling and if you have any special offers, it is great to promote them on social media. Creating links between the two can reduce the amount of work involved and get your brand extra exposure.
Making Your Social Media Video
You may think the prospect of making a social media video is rather daunting, but with the help of our team at Estivus it can be much simpler than you think. Have a chat with us and tell us a bit about your business, your brand and your aims, and we will help you create a social media video that is engaging and takes accounts of search engine optimization to produce the high-quality content you need.
With more than 500 videos in our portfolio, and more in the production process, we have the knowledge and experience to ensure that your social media video is exactly what you require.
Why not give us a call on 01 969 6284 and have a chat with a member of our friendly team, or email us at [email protected] and we will get back to you as soon as we can. Promoting your brand on social media could be the best thing you ever do for your business, and with the help of the experts at Estivus, it will be even simpler and more effective.