The Importance Of Video With SEO

You may have heard the term SEO countless times before or you may not have at all. If you are a business owner chances are you have heard of SEO and if you haven’t, you need to start researching.

For many who aren’t familiar with digital marketing terminology, SEO might be a term to scratch your head over but it isn’t complicated. It is truly a vital part of any digital marketing strategy for a business in the digital era.

In a nutshell, SEO (Search Engine Optimisation) is about trying to rank your website for certain search terms on search engines like Google. The ultimate goal is to try and get ranking on page one.

The higher your website appears on Google for targeted searches the greater your visibility will be. You won’t make any impact with SEO if you appear on page 10 of Google. The majority of internet users don’t even click past the first page!

But how does video production tie into all of this?

Video Production & SEO

There are a number of ways how to get your site ranking higher on Google but for this article we’re going to take a look at video production and its importance in SEO.

In the beginning SEO was primarily focused on optimising content on web pages and backlinks. The landscape has now changed with video increasing more and more in popularity. Video content is massive today, it is everywhere and for good reason.

According to research conducted by Forbes, 65% of business executives have visited a vendor’s website after watching a video. A key takeaway from this statistic is that if a video is engaging enough and of high-quality it will bring traffic to your website.

Google rewards video popularity. The greater amount of clicks you get and traffic from a video the higher your website will be placed on Google’s search engine ranking pages (SERP’s).

Another reason why video is so popular with search engines is its responsiveness with multiple devices and especially with mobile. Mobile is a highly popular source of viewing video content today. With mobile optimisation you can reach a wider audience.

Looking For A Video Production Company?

Are you looking to join the many business’ and competitors who have adapted to the digital era? Boost your SEO efforts and website visibility on search engines with our video production services based in Dublin.

With Estivus you have various choices for video. You can choose from a short promotional video to give potential customers a behind the scenes look of what your business stands for and the services you provide.

You also have the options of corporate video, motion graphics for animated videos or even a video designed for your social media channels.

If you want to talk ideas and find out more about just how crucial video is for your SEO strategy then give us a call on 01 969 6284 today or email hello@estivus.ie.