Utilising The Services Of A Video Production Company

Having original and authentic video content on your website is highly valuable in todays age, the digital age. There’s a high demand for it. And where can you go to get quality video content from for your business? Well a video production company of course.

At an affordable and very reasonable price Estivus Productions can create corporate videos, promotional videos, motion graphics videos, social media videos and we also offer digital signage and live streaming services which encourage authenticity.

Be original. If you have ideas for your video you can pitch to us and we’ll hear you out. Our team are no amateurs so rest assured you are in good hands. We offer free quotes as an added bonus.

The Popularity of Video Content

To understand how vital seeking out a video production company’s services are we’ve dug up some statistics. Video is by the most engaging avenue on the net and statistics show this.

According to Wyzowl’s fourth annual State of Video Marketing Survey for 2018, 72% of consumers online would rather watch a video about a product or service over reading text and this comparison was made when both factors were on the same page.

Out of those surveyed, the average person looks at video content for 1.5 hours per day, with 15% confessing to watching 3 hours of video content per day.

So, we now know that video content provided by a video production company is popular but how effective is this in gaining sales?

Video Content Increases Sales

Following on from the popularity of video content here are a few statistics from the aforementioned survey:

  • 81% of those surveyed admitted they had bought a product or service after watching a video
  • 76% of marketers said video content helped them increase sales and;
  • 69% of people said they had been persuaded to purchase a piece of software or application by watching a video

Join the 81% of businesses who said they use video as a marketing tool today, a figure up from 63% in 2017’s survey.

Why Video Content Is The Most Engaging Content

As a business owner it is quite important for you to keep in mind that video is the most popular medium in creating conversions. And there’s a perfectly good reason why.

Research compiled by Dr. L.D. Rosenblum, Dr. Harold Stolovitch and Dr. Erica Keeps breaks down how much information we process at the same time with all five of our senses.

  • 83% of our experience of the world is perceived through sight
  • 11% is through hearing
  • 3.5% is through smell
  • 1.5% with touch and;
  • 1% by taste

The distance factor is used as an example by Dr. L.D. Rosenblum, Dr. Harold Stolovitch and Dr. Erica Keeps to explain these figures. Say you are in an open field. You will be able to see for about 50 miles, hear for roughly a 1-2 mile reach, smell within a 10-20 metre distance and touch and taste for about as far as your arm can reach.

We’ve given you some insight into how video content is the most engaging so what are you waiting for? If you aren’t using video content now’s the time to reach out to Estivus Productions, a video production company based in Dublin you can trust. Call us now on (01) 536 7841 or email hello@estivus.ie.